FROMM., the contemporary design brand founded by Alia Rachid, has announced its participation — through Alsara Investment Group — in the acquisition of Giorgetti, one of Italy’s most iconic luxury furniture houses. Alia Rachid, founder of FROMM. and managing director at Alsara Investment Group, stated:

“This acquisition will strengthen FROMM.’s global presence and deepen our engagement within the international design industry. Giorgetti represents the highest standards of craftsmanship, innovation, and timeless design — values that are deeply aligned with our own.”

 

The acquisition, led by Solida Capital alongside Alsara Investment Group and Vivium Holding, marks a new chapter for Giorgetti, a brand celebrated for its exceptional craftsmanship and contemporary vision, a statement said.

This milestone reflects Alsara’s commitment to investing in creative excellence and advancing global

design innovation through brands such as FROMM. FROMM. is a luxury contemporary furniture and accessories brand, founded in Doha's Msheireb and Milan, creating the ideal fusion of design and manufacturing.