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FROMM. is a luxury contemporary furniture and accessories brand
founded in Msheireb and Milan, creating the ideal fusion of design and
manufacturing. We collaborate with local and international designers to create
collections that blend heritage innovation and contemporary aesthetics.
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About Us

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Collections

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The Shurouq Collection

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WANAS Collection

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Ottoman Dream Collection

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Media

FROMM. X

The Shurouq Collection

"Shurouq" is an Arabic word that translates to "Dawn". It embodies part of the inspiration behind the designs of this collection, but also express the dawn of the journey of the company itself.

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This collection was inspired by Qatar’s serene desert, local traditional architecture and the desert dawn. The typical architectural “arch” evident in Qatari courtyards and windows, were deconstructed and reapplied into the designs and their curvatures. This design element was used as a starting point on the journey to develop the direction of the designs of the Shurouq Collection.
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