FROMM. International Design Competiton

FROMM.Lab invites designers to apply for "Design for a Changing World: Bridging Cultures," an international competition launched during Milan Design Week 2025.

The competition calls for thoughtful, culturally inspired design concepts that reflect the richness of Arab heritage, interpreted through a contemporary, cross-cultural lens. Finalists will be mentored and supported in transforming their concepts into fully realized pieces, to be showcased at the Doha Design Biennale 2026 as part of the FROMM. collections.

Deadlines

  • Registration Open till 15th of June 2025
  • Submission Deadline 1st of September 2025

Jurors

Winners are selected by a renowned international jury composed ofesteemed design professionals and leading figures in the design field.

Giulio Cappellini

Founder and Art Director of the Italian furniture company Cappellini

Aline Asmar D'Amman

Architect and Founder of Culture in Architecture

Fahad Al Obaidly

Acting Director of Design Doha Biennale

Joseph Grima 

Founder of Space Caviar & Co-founder Alcova Milano

Alia Rachid

Founder & CEO of FROMM.

Luca Fois

Design Professor at Politecnico di Milano

Asma Al Darwish

Assistant Manager, Architecture at Katara Hospitality

Mentors

Giulio Cappellini

Founder and Art Director of the Italian furniture company Cappellini

Aline Asmar D'Amman

Architect and Founder of Culture in Architecture

Joseph Grima 

Founder of Space Caviar & Co-founder Alcova Milano

Luca Fois

Design Professor at Politecnico di Milano

Additional Information

Participation Costs

Participation in the competition is entirely free of charge for both individual applicants, teams and academic institutions.

Royalties, Intellectual Property, Legal Framework & other key information

Please refer to the “Terms and Conditions” document.

Read all the FAQ

DESIGN COMPETITION