FROMM., A new platform born in Qatar, dedicated to furniture design, chooses Milan Design Week to launch the “Shurouq” Collection. An innovative concept inspired by Qatari culture, interpreted by promising Qatari interior designers and translated into furnishings for contemporary spaces and lifestyles.

The FROMM Shurouq Collection. it was conceived and designed in Doha, developed in Milan, prototyped in Brianza and will be produced where the best know-how resides in the world. This process underscores the global reach of FROMM. and the originality of its design process.

Designed by Shua’a Ali and Maryam Al Suwaidi, both Qatari designers, the Shurouq collection is the result of a co-design process and has seven products.

FROMM. invites the Milan Design Week audience to discover the Shurouq Collection and experience how it can enrich our lives within the spaces in which we live, stay, interact, work.