FROMM., a new design platform, and company established between Doha and Milan dedicated to furniture design unveiled its new Shurouq Collection during Milan Design Week 2022.

Today, design does not only revolve around the functionality of objects. Instead, it reflects our lifestyles, social and cultural heritage expressed through materials and functionality, conceived through collaborative paths that connect local inspirations to a global marketplace. These design values underpin the work of FROMM., a design company and platform founded with the aim of connecting culture and design, craftsmanship and production, that identifies, accompanies, and guides young talents, and local designers, on a path starting from the first sketch to the realisation and sale of a final product.

The first collection made by FROMM., the Shurouq Collection, is inspired by Qatar’s cultural and traditional heritage, and characterizes the collection’s originality. Combining heritage and innovation, the new products exert a unique emotional appeal, adapting local inspirations for global contexts, from residential to contract and hospitality spaces.

Alia Rachid – founder & CEO – tells us about the journey of FROMM as a new platform: “From an idea sparked amongst peers to where we are today, it has been an exhilarating journey that only started slightly over a year ago. Today, FROMM. has established its presence, expanded its team, and collectively enriched invaluable experiences, all with the single mission to inaugurate collections cultivated by the rich heritage of local design communities, while allowing space for innovation by providing the expertise in great design and impeccable manufacturing.”