The Oasiblu installation in collaboration with the designer Antonio Aricò comes to life in the showroom of Via Savona, 35

The highly anticipated Milan Design Week 2024, from 15 to 21 April , is the perfect excuse to talk about furniture, discover new brands and realities from emerging to luxury. Among the protagonists of this edition is FROMM. present during the Milan Design Week with an immersive experience between art and design in the showroom in Via Savona 35 and an exclusive selection of products at the Galleria Rossana Orlandi.

CEO of FROMM., Alia Rachid

But let’s take a step back and get to know the brand better, which flourished under the leadership of CEO Alia Rachid, of the Alsara group. FROMM. is a luxury contemporary furniture and accessories brand founded between Msheireb (Doha) and Milan, creating the ideal fusion between design and production. To obtain a style between tradition and contemporary aesthetics, FROMM. collaborates with local and international designers , giving life to a craftsmanship that can be defined as intercultural. We are talking about an inclusive brand that, through FROMM. Lab offers an educational and talent scouting platform, giving designers the opportunity to collaborate and contribute to collections and projects through workshops, mentorship programs and co-design processes.

Sanad ArmChair Shurouq Collection.

During the Milan Design Week 2024, FROMM. presents Oasiblu in collaboration with designer Antonio Aricò , which comes to life in the showroom in Via Savona, 35. Visitors will enter an environment surrounded by the charm of Aricò’s artistic imagination, inspired by the scenery of the oasis. The Oasiblu designed by Aricò for FROMM, creates a realm in which the items of the collection blend into the marine nuances.

FROMM environment.

Guided by the designer’s touch, visitors embark on a journey of discovery of FROMM. and its commitment to innovation and contemporary aesthetics within its hidden oasis. A magical escape where joy and tranquility flourish amidst hypnotic glimpses of blue and gold . The exhibits include the new dining table and chairs from the Shurouq collection: Sofra Dining Table and Sanad Chair/Armchair and from the Ottoman Dream Collection the PAVO armchair and sofa, presented for the first time in Italy, along with other selected items.